Proximus opens new B2C and B2B2X markets through software-focused approach

In this video, recorded live at MWC 25, Antonietta Mastroianni, Chief Digital & IT Officer of Proximus, shares her insights on the CSP’s software-driven approach to opening up new market opportunities and how its ecosystem app is providing a platform for new services such as QoE as a Service. MD and CEO, Mohit Joshi of Tech Mahindra reflects on the SI’s relationship with Proximus, the importance of a technology integration partner for CSPs, and the role of Comviva in supporting these services.